Pacific Builders & DesignBrand Guidelines
Pacific Builders & DesignBrand Guidelines
A field guide to the brand
Our logo is a shield over a mountain home. The blue field stands for trust and the Pacific Northwest. Use it like a signature — with purpose, never decoration.
Primary · on bone
Reserve negative space equal to the height of the shield around all sides.
32 px on screen. 0.5 in in print. Below that, drop the wordmark and use the shield alone.
Top-left of any composition. Aligns with the optical baseline of the primary headline.
Inverse · on ink
Warm · on bone-warm
Do
Use original proportions
Don't
Stretch or skew
Don't
Recolor the mark
Don't
Add effects or shadows
Bone for the canvas. Ink for the words. Brand blue as the only accent. Click any chip to copy its hex.
A tall serif for the things we say with intention. A clean sans for everything else. Italics in brand blue, always.
Remodeling with a purpose.
we’ve built for.
Every detail thoughtfully considered.
We design and build homes that work the way you actually live. Concept to completion, by a team that treats your house like ours. Whether it’s a kitchen reset or a full home remodel, we walk every step with you.
01 — The work
The tagline appears beneath the wordmark, on the back of every business card, and at the bottom of every footer. It sets a promise we keep on every job.
The tagline
Remodeling with a purpose.
A purpose-built remodel is one that improves how a family lives, not just how a house looks. Every project starts with that question: what does this home need to do better?
We talk to homeowners the way Christeen would in their living room — clear, honest, and genuinely interested. No jargon. No pressure. No promises we can’t keep.
Show before you tell. A finished project does more selling than any sentence we write.
Clients are inviting us into their home. The language stays plain enough to read at the kitchen table.
Brand blue italics carry weight. Use them on the word the reader needs to hold onto, never decoration.
Christeen and Brandy are the work. Sign every long-form note with a real name.
Every brand photo lives somewhere on the chaos-to-calm gradient. We don’t crop out the demo. The before is the proof of the after.
Hero · In the work
Process
Before
After
People
No staged stock. Every photo lives on a real Pacific Builders project, from demo through final walkthrough.
Branded hoodies, real faces, hands on tools. Trust gets built when you can see who’s holding the drill.
Tungsten over fluorescent. Late-day sun over noon. Bone canvas over white walls.